Get familiar with your business market professionally by modern science and its experts so that you keep your current business market and develop your future market. Think beyond the expectations of your customers and select your market business by research. Selection will determine the path of life (Market research).
- Do you know your customers and their tastes?
- Have you determined a good place for your field of activity?
- Do you know your customers’ needs and can you anticipate their future needs?
- Do you know what expectation your customers have or will have?
- Do you know market research and marketing research are two different issues?
- Will the supply and demand in the current activity and market remain in the same routine?
- Do you know where in the world is better to develop your activities?
- Identify your economic opportunities by market research and its experts.
To develop your products in the world, ask our experts in the world about your location, job type and industry. Market research provides important information for the identification and analysis of market demand, market size and competition. For example, the market (customers) you have chosen has what average age, they are mostly male or female; what tastes they have; what kind of product or service they like most according to the culture of them.
Market research includes social research and survey about individuals or organizations using statistical and analytical methods and social science techniques and finally gathering and interpretation of information to reassure and reasoning for a variety of decision-making systematically concerning a market. Market research will provide an overview of the needs and beliefs of customers. It can also predict customer behavior. Market research will provide information for us whether the market we have chosen as the target market is a good market. And how a product or service should be introduced and supplied to the market. The price of the other goods in the market as well as supply and demand situation may be obtained through market information.
Market research is divided into two major types:
Primary research and secondary research
Primary research is classified into two parts of quantitative research and qualitative research.
In market segmentation, demographics and in general market is divided into various categories as the following:
Geographical differences that include variables such as countries, provinces, regions and…
Personality differences that include psychological variables such as lifestyle, personality and…
Demographic differences that include demographic variables such as age, gender, income, and…
Market research and market structure will be determined according to the amount of supply and demand for a particular product.
Given that the tendency or the need of market during the time is sometimes increasing and sometimes decreasing, in market research, these tendencies of market will be defined. By market research we can also find additional information including the following:
Customer analysis
Choice modeling
Competitor analysis
Risk analysis
Product research
Advertising the research
Marketing mix modeling
Simulated Test Marketing
One of the tools of market research is questionnaire. How to develop a questionnaire vary based on the type and purpose of obtain information from market. There are different types of questionnaires and there are specific techniques to sort questions according to the questionnaire purpose and encourage respondents to answer the questions.
There are also basic rules for creating the questionnaire questions and the arrangement of questions in the questionnaire. In this section by the use of our forces around the world, we will help you to find and better know your current business market or the market you want to enter it. In this regard, you can contact us by the following form.